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Distribution & Logistics

Efficient Bulk Supply for Sam’s Club Members
Initial Allocation:
  • 50,000 units of the 2kg Family Pack for national distribution.
  • 30,000 units of the multi-pack for targeted regions.
Replenishment Strategy:
  • Bulk ordering to ensure consistent stock levels.
  • Quarterly reviews to optimize stock levels based on sales trends.
Logistics Coordination:
  • Seamless logistics planning to support Sam’s Club’s bulk distribution model.

Pricing & Member Value

Delivering Exceptional Value to Sam’s Club Members
Pricing Strategy: Exclusive pricing that aligns with Sam’s Club’s value proposition.

  • Family Pack (2kg Bag): $19.99
  • Multi-Pack (3 x 825g Canisters): $27.99

Cost Structure & Margins:

  • COGS:
    • Family Pack (2kg): $8.50 per bag
    • Multi-Pack (3 x 825g): $12.00 per bundle
  • Retailer Margins:
    • Family Pack (2kg): 57% gross margin
    • Multi-Pack (3 x 825g): 57% gross margin

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Distribution & Logistics

Seamless Supply, Efficient Distribution Initial Allocation:
  • 100,000 units for initial national distribution.
  • Focus on high-traffic stores in health-conscious regions.
Replenishment Strategy:
  • Real-time inventory management to ensure prompt replenishment.
  • Monthly reviews to adjust allocations based on sales data and seasonal demand.
Logistics Coordination:
  • Work with Walmart’s logistics team for streamlined delivery and restocking processes.

Pricing & Profitability

Maximize Margins with Yoglup Pricing Strategy: Designed to deliver value to Walmart customers while providing healthy margins for the retailer.
  • Single-Serve Packs:
    • Child Serving (15g): $0.30 per serving, $3.00 for a 10-pack
    • Adult Serving (30g): $0.60 per serving, $6.00 for a 10-pack
  • Family Pack (825g Canister): $9.99
  • Bulk Pack (2kg Bag): $19.99

Cost Structure & Margins:

  • COGS:
    • Single-Serve Packs: $0.12 per child serving, $0.24 per adult serving
    • Family Pack (825g): $4.00 per canister
    • Bulk Pack (2kg): $8.50 per bag
  • Retailer Margins:
    • Single-Serve Packs: 60% gross margin
    • Family Pack: 60% gross margin
    • Bulk Pack: 57% gross margin